Guest Experience Partnership Proposal

Pretty Little Things
✦
Mermaid Beach Resort
Guest Experience Partnership Proposal

MermaidLife
× PLT

A co-branded guest offer program connecting Mermaid Beach Resort's stay experience with PLT's accessories & lifestyle collection.

Prepared for
Mermaid Beach Resort, Management
Prepared by
Saika Alam — Founding Partner, PLT
Date
August 2026
01 — Introduction

A Partnership Built on Shared Guests

Mermaid Beach Resort and PLT (Pretty Little Things) share the same audience — people who value comfort, style, and a well-curated experience. This proposal outlines MermaidLife, a simple, zero-cost guest perk that turns every Mermaid stay into a lasting connection with the PLT brand, and gives Mermaid guests genuine added value at check-out.

About PLT

PLT (Pretty Little Things) is a Bangladesh-based direct-to-consumer accessories and lifestyle brand, operating primarily through iloveplt.com. The brand has built a loyal, style-conscious customer base across the country, with a catalogue spanning accessories and lifestyle essentials.

10,000+
Customers on file
450+
SKUs live
65K+
Social followers
100+
Daily site footfall
Why this matters for Mermaid: PLT's audience overlaps closely with Mermaid's guest profile — style-conscious, digitally active, and open to lifestyle brand experiences. A partnership puts Mermaid's hospitality in front of an engaged online community, at no cost to the resort.
02 — The Offer

Introducing MermaidLife

A dedicated discount code, exclusively for Mermaid Beach Resort guests, redeemable on iloveplt.com.

MermaidLife x PLT Coupon Design
Discount Flat 20% off, storewide — no category exclusions
Promo Code MERMAIDLIFE20
Validity 6 months from date of issue
Redemption iloveplt.com, at checkout
Distribution Printed coupon inserted with room folio / room bill only

How It Works

1
Guest checks out of their room
A MermaidLife coupon is placed with the room bill only — not with restaurant or other outlet bills.
2
Front desk gives it a quick mention
A short verbal note from staff reinforces the gesture.
3
Guest redeems on iloveplt.com
Code MERMAIDLIFE20 applies a flat 20% discount, valid for 6 months — giving guests a reason to remember Mermaid long after checkout.
03 — Value Exchange

What Each Side Gains

MermaidLife is designed as a value-added guest experience, not a paid placement — a light, mutually beneficial gesture for both brands.

For Mermaid Beach Resort

  • A memorable, tangible "thank you" added to every stay, at zero cost or effort
  • Reinforces Mermaid's reputation for thoughtful, detail-oriented guest service
  • Co-branded feature across PLT's social channels and website, extending Mermaid's visibility to PLT's 65K+ followers
  • No operational burden — coupons are printed and supplied entirely by PLT

For PLT

  • Direct access to Mermaid's affluent, style-conscious guest base
  • New customer acquisition at a low, trackable cost per conversion
  • Association with a well-regarded hospitality brand strengthens PLT's own positioning
  • Real usage data (redemption count) to evaluate the partnership's performance
Guests benefit too: a genuine discount they can act on, extending the warmth of their Mermaid stay into their next shopping experience — a small but memorable part of the overall guest journey.
04 — Pilot & Next Steps

Proposed Pilot Structure

We propose starting with a focused, low-risk pilot to validate the program before any longer-term commitment.

Pilot Duration 4 months
Coupon Printing & Supply Fully handled by PLT, at no cost to Mermaid Beach Resort
Distribution Scope Room bills only, at check-out
Review Point End of month 4 — both parties review redemption performance and agree on next steps
Month 1
Coupon design finalized, printed stock delivered, front-desk briefed
Month 2–3
Live distribution with every room bill; redemptions tracked on iloveplt.com
Month 4
Co-branded feature goes live on PLT's social & site
Review
Joint review of results; decide on renewal or expansion

Point of Contact

Name Saika Alam
Title Founding Partner, PLT (Pretty Little Things)
Email alam.saika@gmail.com
Website www.iloveplt.com
Ready When You Are

Review the Full Proposal

Get the complete MermaidLife x PLT partnership proposal as a PDF — ready to share internally or sign off on.

Download the Proposal (PDF)
MermaidLife x PLT — Partnership Proposal · Mermaid Beach Resort × PLT
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